Saskia von harpe

The brief was to design a wrap that made it clear that the truck sold ice cream while remaining on brand. To do this, we color-drenched the truck in our signature light teal and ran our zigzag brand pattern along the sides. The surfboard sign references the design of the prop surfboard in White Stuff’s SS25 shop windows. Our secondary, campaign-specific logo is displayed on the back panel of the inside of the truck.